Lead Generation

Generate qualified NDIS participant leads.

Website optimisation + NDIS SEO + Google Ads, combined into a predictable participant lead-generation engine. Typical client outcomes: 10–40 qualified enquiries per month after optimisation.

Book Lead-Gen Audit View packages
10–40
Leads/month
$40–$80
Cost per lead
150+
Providers
Why NDIS lead-gen is different

Most NDIS 'lead generation' isn't really lead generation.

Generic marketing agencies sell you 'leads' that are just email subscribers, content downloads, or unverified form submissions. Real NDIS lead generation means qualified participant enquiries with real service needs in your service area.

Typical Approach

Fake NDIS 'lead gen'

  • Email list downloads counted as 'leads'
  • Form submissions from outside your service area
  • Low-intent research queries marked as leads
  • No tracking of which leads actually converted
  • Cost per lead reported, not cost per placement
  • Lead quality decreases over time (ads burn out)
Our Approach

Real NDIS lead generation

  • Only genuine NDIS participant/family/coordinator enquiries
  • Strict geographic targeting to your service area
  • High-intent keywords only — no research traffic
  • Full-funnel tracking: lead → qualified → placed
  • Reports focus on cost per placement, not cost per click
  • Continuous optimisation to maintain lead quality
How we generate leads

A three-channel lead-generation system.

SEO provides long-term inbound leads, Google Ads gives immediate lead volume, and a conversion-optimised website turns both into enquiries.

NDIS SEO for long-term leads

Suburb-level keyword targeting means consistent organic enquiries — no ad spend required, compounding over time.

Google Ads for immediate volume

Launch ads week 1, start generating leads immediately. $40–$80 cost per qualified lead typical.

Conversion-optimised landing pages

Dedicated landing pages per service and per channel. Clear CTAs, trust signals, fast loading, mobile-first.

Full lead tracking

Google Analytics 4, call tracking, form tracking integrated. We measure leads, not clicks.

Social media nurture (optional)

For providers with longer sales cycles, social content keeps enquiries warm between first contact and decision.

Content marketing for trust

Educational content answers participant questions — builds trust, improves SEO, reduces time-to-decision.

Email nurture sequences

Auto-sequences for new enquiries to reduce drop-off between first enquiry and service start.

Compliance-safe marketing

Every campaign reviewed against NDIS Code of Conduct. No unsupportable claims, no misleading offers.

Stop buying fake leads. Generate real ones.

Book a 30-minute lead-gen audit. We'll review your current lead volume, quality, and cost — and show you what proper NDIS lead generation should look like.

Lead Generation FAQs

Before you invest in lead-gen.

Want a lead-gen audit?
How fast can we start generating leads? +
Google Ads launches can produce leads in week 1 if campaigns are set up properly. SEO typically shows early ranking gains by month 2, meaningful lead volume by month 4–6. Combined, most clients are at 15–25 qualified leads/month by month 4.
What's a 'qualified lead' in NDIS terms? +
A genuine NDIS participant, family member, or support coordinator with: (1) real service need, (2) funded plan, (3) in your service area. Junk leads (job seekers, researchers, wrong location) are tracked separately.
What's the typical cost per lead? +
Google Ads: $40–$80 per qualified lead for well-optimised campaigns. SEO: effectively $0 per lead once ranked (costs are upfront in the SEO investment). Combined average over 6 months: $25–$50 per qualified lead.
How do you track lead quality? +
Every lead is scored for: service fit (is the enquiry for a service you offer), geographic fit (in your service area), plan status (funded/unfunded/unsure), and urgency. We report quality metrics monthly alongside volume metrics.
What if my service area is very specific? +
Narrower service areas are actually easier to optimise — less competition, lower costs per lead, higher relevance. We've worked with providers serving single suburbs (e.g., Ipswich only) and providers serving whole states.
Do you offer exclusive leads? +
Yes — every lead generated through our work is exclusive to your business. We don't resell leads to multiple providers (a tactic some 'lead gen' companies use). Your leads are yours.