How EDSA Disability moved from page ten to page one across Adelaide

Average keyword position improved from 92 to 49, a genuine before-and-after turnaround built on weekly technical audits and 9 months of consistent link building.

47%
Avg. position improvement
24
Domain Rating (from 0)
100%
Website health score
119
Referring domains built
01 / The brief

What was capping this site's ceiling

EDSA's site was barely visible for the Adelaide-specific searches families and participants actually use.

  • 01Technical SEO issues affecting crawlability and indexing.
  • 02On-page optimisation gaps in titles, headings and internal linking.
  • 03Under-optimised content not aligned with target search intent.
  • 04Website speed issues affecting user experience and rankings.
02 / The approach

The campaign, step by step

A weekly-audited campaign over 9 months, treating technical health, content and backlinks as three parts of one engine.

  • Competitor backlink analysis

    Identified where top-ranking competitors were earning links and secured links from the same or comparable sources.
  • Competitor content gap analysis

    Created dedicated location-based landing pages to capture Brisbane-area local search demand.
  • Domain authority building

    Grew Domain Rating from 0 to 24 through a structured link-building programme.
  • Off-page link building

    Grew referring domains and overall domain authority.
  • Quality Web 2.0 link building

    Used trusted platforms competitors hadn't yet tapped into.
  • Guest posting

    Including a contributed article on plus100years.com covering registered and non-registered NDIS providers. competitors hadn't yet tapped into.
  • Weekly technical audits

    Checked every Monday, with issues fixed immediately.
The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
ndis household tasks adelaide https://edsadisability.com.au/household-tasks/
Top 10 #1
life transition planning NDIS adelaide https://edsadisability.com.au/life-stage-transitions/
Top 10 #1
Innovative community participation ndis adelaide https://edsadisability.com.au/innovative-community-participation/
Top 10 #1
ndis life transition planning Adelaide https://edsadisability.com.au/life-stage-transitions/
Top 10 #1
daily living skills adelaide https://edsadisability.com.au/daily-living-skills/
Top 10 #2
ndis transport providers https://edsadisability.com.au/assist-travel-transport/
Top 10 #3
Innovative Community Participation Adelaide https://edsadisability.com.au/innovative-community-participation/
Top 10 #4
daily personal activities NDIS adelaide https://edsadisability.com.au/daily-personal-activities/
Top 10 #6
ndis daily group activities adelaide https://edsadisability.com.au/daily-group-activities/
Top 10 #8
Innovative Community Participation https://edsadisability.com.au/innovative-community-participation/
Top 10 #9
life transition planning ndis https://edsadisability.com.au/life-stage-transitions/
Top 20 #11
NDIS Group Activities Adelaide https://edsadisability.com.au/daily-group-activities/
Top 20 #12
ndis daily personal activities support adelaide https://edsadisability.com.au/daily-personal-activities-funded-by-the-ndis/
Top 20 #15
ndis transport providers Adelaide https://edsadisability.com.au/assist-travel-transport/
Top 20 #16
ndis innovative community participation https://edsadisability.com.au/innovative-community-participation/
Top 20 #17
group activities ndis https://edsadisability.com.au/top-10-group-activities-under-ndis/
Top 20 #20
ndis household tasks https://edsadisability.com.au/household-tasks/
Top 30 #21
innovative community participation ndis https://edsadisability.com.au/innovative-community-participation/
Top 30 #21
ndis transport support https://edsadisability.com.au/assist-travel-transport/
Top 30 #22
NDIS Group Activities https://edsadisability.com.au/top-10-group-activities-under-ndis/
Top 30 #22
Daily Living Skills https://edsadisability.com.au/household-tasks-vs-daily-living-skills/
Top 30 #22
assist life stage transition ndis https://edsadisability.com.au/life-stage-transitions/
Top 30 #23
Daily Personal Activities https://edsadisability.com.au/daily-personal-activities/
Top 30 #23
high intensity daily personal activities adelaide https://edsadisability.com.au/high-intensity-daily-personal-activities/
Top 30 #24
NDIS Household task assistance provides https://edsadisability.com.au/household-tasks/
Top 30 #25
assist life stage transition https://edsadisability.com.au/life-stage-transitions/
Top 30 #29
Showing 10 of 51 tracked keywords. Positions recorded at the reporting milestone.
Why it worked

The honest reason this campaign moved the needle

Rather than a single push, this was a sustained, weekly-audited campaign that treated technical health, content and backlinks as three moving parts of the same engine.

Building Domain Rating from 0 to 24 over 9 months, combined with content built specifically to close gaps competitors had left open, is what moved EDSA's average position from the depths of page ten to a genuine, growing foothold on page one.

Want results like these for your NDIS business?

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