How EDSA Disability moved from page ten to page one across Adelaide

Average keyword position improved from 92 to 49, a genuine before-and-after turnaround built on weekly technical audits and 9 months of consistent link building.

Get results like this See the rankings
47%
Avg. position improvement
24
Domain Rating (from 0)
100%
Website health score
119
Referring domains built
01 / The brief

What was capping this site's ceiling

EDSA's site was barely visible for the Adelaide-specific searches families and participants actually use.

  • 01Technical SEO issues affecting crawlability and indexing.
  • 02On-page optimisation gaps in titles, headings and internal linking.
  • 03Under-optimised content not aligned with target search intent.
  • 04Website speed issues affecting user experience and rankings.
02 / The approach

The campaign, step by step

A weekly-audited campaign over 9 months, treating technical health, content and backlinks as three parts of one engine.

  • Competitor backlink analysis

    Identified where top-ranking competitors were earning links and secured links from the same or comparable sources.

  • Competitor content gap analysis

    Created dedicated location-based landing pages to capture Brisbane-area local search demand.

  • Domain authority building

    Grew Domain Rating from 0 to 24 through a structured link-building programme.

  • Off-page link building

    Grew referring domains and overall domain authority.

  • Quality Web 2.0 link building

    Used trusted platforms competitors hadn't yet tapped into.

  • Guest posting

    Including a contributed article on plus100years.com covering registered and non-registered NDIS providers. competitors hadn't yet tapped into.

  • Weekly technical audits

    Checked every Monday, with issues fixed immediately.
03 / The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
Nursing Services Logan /nursing-services-logan.php
Top 10 #1
Travel & Transport Support Moreton Bay /travel-transport-support-moreton-bay
Top 10 #2
Registered Nurse Support Logan /nursing-services-logan.php
Top 10 #3
NDIS Personal Care Gold Coast /nursing-services-logan.php
Top 10 #4
Disability Nursing Services Logan /nursing-services-logan.php
Top 10 #4
NDIS Travel Assistance Gold Coast /travel-transport-support-gold-coast.php
Top 10 #5
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 10 #6
Nursing Care for Disability Brisbane /nursing-services.php
Top 10 #6
Daily Personal Care Gold Coast /personal-care-gold-coast.php
Top 10 #6
Registered Nurse Support Brisbane /nursing-services.php
Top 10 #6
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 30 #6
Showing 10 of 51 tracked keywords. Positions recorded at the reporting milestone.
04 / Why it worked

The honest reason this campaign moved the needle

Rather than a single push, this was a sustained, weekly-audited campaign that treated technical health, content and backlinks as three moving parts of the same engine.

Building Domain Rating from 0 to 24 over 9 months, combined with content built specifically to close gaps competitors had left open, is what moved EDSA's average position from the depths of page ten to a genuine, growing foothold on page one.

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