How Humility Support Services built a 154-keyword footprint across Brisbane

Across a wide spread of Brisbane and Logan suburbs, from Seventeen Mile Rocks to Berrinba, almost every tracked keyword now ranks on the first three pages of Google.

Get results like this See the rankings
32%
Keywords in Top 10
96%
Keywords in Top 30
18
Domain Rating
525
Backlinks (current)
01 / The brief

What was capping this site's ceiling

Covering this many individual suburbs made the usual technical and structural issues even harder to overcome.

  • 01Slow page load speed affecting user experience and rankings.
  • 02On-page structure not aligned with SEO best practice, across a genuinely wide suburb footprint.
02 / The approach

The campaign, step by step

Location and service-specific pages for each suburb, from Seventeen Mile Rocks to Berrinba to Inala, rather than one generic services page.

  • High-authority backlink building

    Grew overall domain trust and Domain Rating.

  • Local directory listings

    Strengthened local relevance across a wide suburb footprint.

  • Competitor content gap analysis

    Published on topics competitors already ranked for.

  • Ongoing backlink acquisition

    Kept referring domains growing month on month.

  • Consistent content publishing

    2 to 3 new blog posts a month to keep the site active.
03 / The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
Nursing Services Logan /nursing-services-logan.php
Top 10 #1
Travel & Transport Support Moreton Bay /travel-transport-support-moreton-bay
Top 10 #2
Registered Nurse Support Logan /nursing-services-logan.php
Top 10 #3
NDIS Personal Care Gold Coast /nursing-services-logan.php
Top 10 #4
Disability Nursing Services Logan /nursing-services-logan.php
Top 10 #4
NDIS Travel Assistance Gold Coast /travel-transport-support-gold-coast.php
Top 10 #5
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 10 #6
Nursing Care for Disability Brisbane /nursing-services.php
Top 10 #6
Daily Personal Care Gold Coast /personal-care-gold-coast.php
Top 10 #6
Registered Nurse Support Brisbane /nursing-services.php
Top 10 #6
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 30 #6
Showing 10 of 51 tracked keywords. Positions recorded at the reporting milestone.
04 / Why it worked

The honest reason this campaign moved the needle

Covering a large, spread-out suburb footprint with a single generic services page rarely works. Building out location and service-specific pages for each area, from Seventeen Mile Rocks to Berrinba to Inala, gave the site 154 realistic, winnable targets instead of a handful of highly competitive Brisbane-wide terms.

That breadth, combined with steady link building, is what's taken the site to page one or two for nearly every tracked keyword within 9 months. The brand itself now owns position 1 for every variation of its own name too, exactly what a provider wants when someone who's already heard about it goes looking.

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