How Medihealth Connect built five ranking service lines in Brisbane

Nursing, wound care, interpreting, support coordination and transport, once competing against each other, now each rank on their own terms.

Get results like this See the rankings
25%
Keywords in Top 10
100%
Keywords in Top 30
13
Domain Rating
390
Monthly searches for "medihealth"
01 / The brief

What was capping this site's ceiling

The same two structural issues common across NDIS provider sites were holding Lucky Support Solutions back from local visibility.

  • 01Slow page load speed affecting user experience and rankings.
  • 02On-page structure not aligned with SEO best practice.
  • 03 Service pages competing against each other for similar terms before dedicated landing pages were built out.
02 / The approach

The campaign, step by step

A restructure built around the reality that this is a multi-service provider, not a single-offering one.

  • Dedicated landing pages per service line

    Nursing, wound care, interpreting, support coordination and transport, so each ranks on its own relevant terms.

  • Branded search protection

    Secured rankings for brand-variant terms to protect direct-navigation traffic.

  • Competitor content gap analysis

    Particularly around chronic disease nursing and NDIS support coordination.

  • Local directory listings & backlink building

    For Brisbane-area healthcare and NDIS searches.

  • Consistent content publishing

    2 to 3 new blog posts a month to keep the site fresh.
03 / The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
medihealth /
Top 10 #1
medihealth care /
Top 10 #2
medi health care /
Top 10 #3
medihealth australia /nursing-services-logan.php
Top 10 #4
ndis support coordinators list brisbane /support-coordination.php
Top 10 #4
Star health support coordination /support-coordination.php
Top 10 #5
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 10 #6
Nursing Care for Disability Brisbane /nursing-services.php
Top 10 #6
Daily Personal Care Gold Coast /personal-care-gold-coast.php
Top 10 #6
Registered Nurse Support Brisbane /nursing-services.php
Top 10 #6
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 30 #6
Showing 10 of 51 tracked keywords. Positions recorded at the reporting milestone.
04 / Why it worked

The honest reason this campaign moved the needle

The core fix here wasn't more content, it was giving each service line its own page so it could actually compete for the terms specific to it, rather than five services diluting each other's relevance on shared pages.

That local focus, paired with consistent link building and fresh content, is what took the site from close to invisible to dominating page one for its core suburb terms within the first 3 months, without a single dollar of paid spend.

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