How Medihealth Connect built five ranking service lines in Brisbane

Nursing, wound care, interpreting, support coordination and transport, once competing against each other, now each rank on their own terms.

Get results like this See the rankings
25%
Keywords in Top 10
100%
Keywords in Top 30
13
Domain Rating
390
Monthly searches for "medihealth"
01 / The brief

What was capping this site's ceiling

The same two structural issues common across NDIS provider sites were holding Lucky Support Solutions back from local visibility.

  • 01Slow page load speed affecting user experience and rankings.
  • 02On-page structure not aligned with SEO best practice.
  • 03 Service pages competing against each other for similar terms before dedicated landing pages were built out.
02 / The approach

The campaign, step by step

A restructure built around the reality that this is a multi-service provider, not a single-offering one.

  • Dedicated landing pages per service line

    Nursing, wound care, interpreting, support coordination and transport, so each ranks on its own relevant terms.

  • Branded search protection

    Secured rankings for brand-variant terms to protect direct-navigation traffic.

  • Competitor content gap analysis

    Particularly around chronic disease nursing and NDIS support coordination.

  • Local directory listings & backlink building

    For Brisbane-area healthcare and NDIS searches.

  • Consistent content publishing

    2 to 3 new blog posts a month to keep the site fresh.
The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
medihealth https://medihealthconnect.au/
Top 10 #2
medihealth care https://medihealthconnect.au/
Top 10 #4
medi health care https://medihealthconnect.au/
Top 10 #5
medihealth australia https://medihealthconnect.au/
Top 10 #5
ndis support coordinators list brisbane https://medihealthconnect.au/support-coordination.php
Top 20 #14
medihealth pharmacy https://medihealthconnect.au/
Top 20 #15
star health support coordination https://medihealthconnect.au/support-coordination.php
Top 20 #16
medihost https://medihealthconnect.au/
Top 20 #19
ndis translation services https://medihealthconnect.au/interpreting-translating.php
Top 20 #20
ndis wound care https://medihealthconnect.au/ndis-wound-care-at-home.php
Top 20 #20
interpreter services brisbane https://medihealthconnect.au/interpreting-translating.php
Top 30 #24
home health wound care https://medihealthconnect.au/ndis-wound-care-at-home.php
Top 30 #25
high intensity nursing support https://medihealthconnect.au/understanding-high-intensity-nursing-ndis.php
Top 30 #25
ndis transport providers brisbane https://medihealthconnect.au/travel-transport-arrangements.php
Top 30 #26
community nursing brisbane https://medihealthconnect.au/brisbane.php
Top 30 #28
chronic care nursing https://medihealthconnect.au/ndis-community-nursing-chronic-disease.php
Top 30 #28
Showing 10 of 16 tracked keywords. Positions recorded at the reporting milestone.
Why it worked

The honest reason this campaign moved the needle

The core fix here wasn't more content, it was giving each service line its own page so it could actually compete for the terms specific to it, rather than five services diluting each other's relevance on shared pages.

Combined with protecting the brand's own name in search, that restructure is what's taken every tracked keyword to the first three pages of Google within the first 3 months, with the brand term “medihealth” itself, at 390 searches a month, already sitting at position 2.

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