How Seareal built search visibility across Regional Queensland's NDIS market

Five regional centres, one campaign: Townsville, Mackay, Cairns, Rockhampton and the Sunshine Coast are already showing page-one wins.

Get results like this See the rankings
46%
Keywords in Top 10
100%
Keywords in Top 30
8
Domain Rating
523
Monthly searches for "medihealth"
01 / The brief

What was capping this site's ceiling

Covering five regional centres made the usual NDIS SEO issues harder to fix, and harder to ignore.

  • 01Slow page load speed affecting user experience and rankings across a genuinely wide service area.
  • 02On-page structure not aligned with SEO best practice, making town-by-town visibility difficult to build.
02 / The approach

The campaign, step by step

A location-first strategy, giving each regional centre its own strong page rather than one generic regional page.

  • High-authority backlink building

    Grew overall domain trust and Domain Rating from a standing start.

  • Local directory listings

    Strengthened relevance for Regional Queensland-area searches.

  • Competitor content gap analysis

    Published on topics competitors already ranked for.

  • Ongoing backlink acquisition

    Kept referring domains growing month on month.

  • Consistent content publishing Consistent content publishing

    2 to 3 new blog posts a month to keep the site active.
The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
Shared Independent Living Cairns https://seareal.com.au/locations/shared-independent-living-cairns
Top 10 #1
Shared Independent Living Rockhampton https://seareal.com.au/locations/shared-independent-living-rockhampton
Top 10 #1
Shared Independent Living Townsville https://seareal.com.au/locations/shared-independent-living-townsville
Top 10 #2
NDIS Transport Support Mackay https://seareal.com.au/services/ndis-transport-support-mackay
Top 10 #2
Shared Independent Living Mackay https://seareal.com.au/locations/shared-independent-living-mackay
Top 10 #3
Shared Independent Living Sunshine Coast https://seareal.com.au/locations/shared-independent-living-sunshine-coast
Top 10 #4
registered ndis provider cairns https://seareal.com.au/locations/cairns
Top 10 #5
ndis providers rockhampton https://seareal.com.au/locations/rockhampton
Top 10 #6
ndis provider rockhampton https://seareal.com.au/locations/rockhampton
Top 10 #7
NDIS Personal Care Providers Mackay https://seareal.com.au/locations/ndis-personal-care-providers-mackay
Top 10 #8
NDIS Transport Support Sunshine Coast https://seareal.com.au/locations/ndis-transport-support-sunshine-coast
Top 10 #8
NDIS Transport Support Townsville https://seareal.com.au/locations/ndis-transport-support-townsville
Top 10 #8
registered ndis provider rockhampton https://seareal.com.au/locations/rockhampton
Top 10 #10
NDIS Personal Care Providers Rockhampton https://seareal.com.au/locations/rockhampton
Top 20 #13
ndis providers townsville https://seareal.com.au/locations/townsville
Top 20 #13
registered ndis provider mackay https://seareal.com.au/locations/mackay
Top 20 #13
ndis plan manager rockhampton https://seareal.com.au/locations/rockhampton
Top 20 #14
ndis plan management rockhampton https://seareal.com.au/locations/rockhampton
Top 20 #14
registered ndis provider townsville https://seareal.com.au/locations/townsville
Top 20 #15
ndis personal care sunshine coast https://seareal.com.au/locations/ndis-personal-care-providers-sunshine-coast
Top 20 #19
disability support services mackay https://seareal.com.au/locations/mackay
Top 30 #22
NDIS Personal Care Providers Cairns https://seareal.com.au/locations/cairns
Top 30 #23
ndis providers mackay https://seareal.com.au/locations/mackay
Top 30 #23
ndis providers cairns https://seareal.com.au/locations/cairns
Top 30 #26
NDIS Personal Care Providers Sunshine Coast https://seareal.com.au/locations/ndis-personal-care-providers-sunshine-coast
Top 30 #27
ndis providers sunshine coast https://seareal.com.au/locations/sunshine-coast
Top 30 #27
registered ndis provider sunshine coast https://seareal.com.au/locations/sunshine-coast
Top 30 #28
ndis plan manager townsville https://seareal.com.au/locations/townsville
Top 30 #28
Showing 10 of 28 tracked keywords. Positions recorded at the reporting milestone.
Why it worked

The honest reason this campaign moved the needle

Covering five regional centres in one campaign is a harder brief than a single-city rollout, so the strategy prioritised building strong, location-specific pages for each town rather than one generic regional page trying to cover all of them.

Within the first 3 months, that approach has already put Seareal on the first three pages of Google for every tracked keyword, with several location-based terms already leading page one, entirely through organic search.

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