How Seareal built search visibility across Regional Queensland's NDIS market

Five regional centres, one campaign: Townsville, Mackay, Cairns, Rockhampton and the Sunshine Coast are already showing page-one wins.

Get results like this See the rankings
46%
Keywords in Top 10
100%
Keywords in Top 30
8
Domain Rating
523
Monthly searches for "medihealth"
01 / The brief

What was capping this site's ceiling

Covering five regional centres made the usual NDIS SEO issues harder to fix, and harder to ignore.

  • 01Slow page load speed affecting user experience and rankings across a genuinely wide service area.
  • 02On-page structure not aligned with SEO best practice, making town-by-town visibility difficult to build.
02 / The approach

The campaign, step by step

A location-first strategy, giving each regional centre its own strong page rather than one generic regional page.

  • High-authority backlink building

    Grew overall domain trust and Domain Rating from a standing start.

  • Local directory listings

    Strengthened relevance for Regional Queensland-area searches.

  • Competitor content gap analysis

    Published on topics competitors already ranked for.

  • Ongoing backlink acquisition

    Kept referring domains growing month on month.

  • Consistent content publishing Consistent content publishing

    2 to 3 new blog posts a month to keep the site active.
03 / The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
Shared Independent Living Cairns /locations/shared-independent-living-cairns
Top 10 #1
Shared Independent Living Rockhampton /locations/shared-independent-living-rockhampton
Top 10 #2
Shared Independent Living Townsville /locations/shared-independent-living-townsville
Top 10 #3
NDIS Transport Support Mackay /locations/shared-independent-living-mackay
Top 10 #4
Shared Independent Living Mackay /locations/shared-independent-living-mackay
Top 10 #4
Shared Independent Living Sunshine Coast /locations/shared-independent-living-sunshine-coast
Top 10 #5
registered ndis provider cairns /locations/cairns
Top 10 #5
ndis providers rockhampton /locations/rockhampton
Top 30 #14
NDIS Personal Care Providers Mackay /locations/ndis-personal-care-providers-mackay
Top 30 #16
registered ndis provider rockhampton /locations/rockhampton
Top 30 #6
NDIS Travel Assistance Brisbane /travel-transport-support-brisbane.php
Top 30 #20
Showing 10 of 28 tracked keywords. Positions recorded at the reporting milestone.
04 / Why it worked

The honest reason this campaign moved the needle

Covering five regional centres in one campaign is a harder brief than a single-city rollout, so the strategy prioritised building strong, location-specific pages for each town rather than one generic regional page trying to cover all of them.

Within the first 3 months, that approach has already put Seareal on the first three pages of Google for every tracked keyword, with several location-based terms already leading page one, entirely through organic search.

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Organic only. No ad spend, no lock-in contracts.

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