How Superior Quality Care built a Domain Rating of 25 across Brisbane's NDIS market

Five separate keywords now hold position 1 at once, the highest Domain Rating in this portfolio and a 9-month campaign to prove it's durable.

Get results like this See the rankings
47%
Keywords in Top 10
99%
Keywords in Top 30
1,500
Backlinks built
5
Keywords at position 1
01 / The brief

What was capping this site's ceiling

Superior Quality Care's site was working against the same two structural issues that hold back most NDIS provider sites, across several distinct regions at once.

  • 01Slow page load speed affecting user experience and rankings.
  • 02On-page structure not aligned with SEO best practice, across a footprint spanning Redbank, Toowoomba, Logan and Ipswich.
02 / The approach

The campaign, step by step

Nine months of consistent, structured work across on-page fixes, link building and competitor-informed content.

  • On-page optimisation

    Across key service pages.

  • Competitor content gap analysis

    Published on topics competitors already ranked for.

  • High-authority backlink building & local directory listings

    Including platforms like Pure Local, to grow domain trust across Brisbane and its surrounding regions.

  • Consistent content publishing Consistent content publishing

    2 to 3 new blog posts a month to keep the site active.
03 / The rankings

Every row is a real keyword, a real position

Bar length shows how close each term sits to position 1 on Google. No estimates, no rounding up.

Keyword Landing page Distance to #1 Status Position
Supported Independent Living Redbank /supported-independent-living/
Top 10 #1
NDIS Accommodation in Redbank Plains /ndis-disability-accommodation-redbank/
Top 10 #2
life transition planning ndis brisbane /life-stage-transitions/
Top 10 #3
Innovative Community Participation Brisbane /innovative-community-participation/
Top 10 #4
Daily Personal Activities brisbane /daily-personal-activities/
Top 10 #4
Disability Accommodation in Redbank Plains /ndis-disability-accommodation-redbank/
Top 10 #5
Disability Accommodation in Redbank /ndis-disability-accommodation-redbank/
Top 10 #5
Social Community Participation Redbank /innovative-community-participation/
Top 30 #14
ndis household tasks Brisbane /household-tasks/
Top 30 #16
NDIS Group Activities brisbane /daily-group-activities/
Top 30 #6
Showing 10 of 28 tracked keywords. Positions recorded at the reporting milestone.
04 / Why it worked

The honest reason this campaign moved the needle

Nine months of consistent, structured work, on-page fixes, link building and content published against real competitor gaps, is what took Superior Quality Care's Domain Rating from a standing start to 25, one of the highest in this portfolio.

That authority, combined with location-specific pages built around the actual suburbs the provider serves, is what's put it in position 1 for five separate high-intent terms at once and on the first three pages of Google for 99% of everything tracked.

Want results like these for your NDIS business?

Organic only. No ad spend, no lock-in contracts.

Book a 30-minute consultation